{"id":306,"date":"2019-05-28T18:15:16","date_gmt":"2019-05-28T12:45:16","guid":{"rendered":"https:\/\/technogleam.com\/blog\/?p=306"},"modified":"2020-12-08T11:12:29","modified_gmt":"2020-12-08T05:42:29","slug":"seo-trends-to-improve-your-website","status":"publish","type":"post","link":"https:\/\/www.technogleam.com\/blog\/seo-trends-to-improve-your-website\/","title":{"rendered":"SEO Trends to Improve your Rankings in 2021"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SEO or rather <strong><a href=\"https:\/\/www.technogleam.com\/seo\/\">Search Engine Optimization<\/a><\/strong> is the set of best practices that will get you website rank higher o a Search Engine Result Page thereby resulting in more traffic to your company. It involves technical aspect of your website and also the quality of the content produced. SEO requires a lot of time and effort and is no key to overnight success. You will achieve results eventually. In the meantime SEO will consistently and organically grow your business. Google\u2019s algorithm keeps on changing for about hundred times in a year and sometimes is not even published explicitly. But marketing experts nail down what work and what doesn\u2019t.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Successful SEO directly leads to growth. It can lead to the following:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Increase in Organic Traffic to your website.<\/li><li>More Profit !!<\/li><li>High Ranks on a SERP.<\/li><li>Increase in the conversion rates of customer. <\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">1.Local SEO<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.technogleam.com\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"628\" height=\"318\" src=\"https:\/\/technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/local-listing-seo.jpg\" alt=\"local-listing-seo\" class=\"wp-image-307\" srcset=\"https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/local-listing-seo.jpg 628w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/local-listing-seo-300x152.jpg 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These SEO trends are definitely an old one, but due to a sharp rise in the number of mobile users local <strong><a rel=\"noreferrer noopener\" aria-label=\"SEO (opens in a new tab)\" href=\"https:\/\/www.technogleam.com\/seo\/\" target=\"_blank\">SEO<\/a><\/strong> is exceptionally prevalent. For businesses it is very much important to be on the first page of <strong><a href=\"https:\/\/www.wordstream.com\/serp\" target=\"_blank\" rel=\"noreferrer noopener\">SERP<\/a><\/strong>, Google\u2019s Local Pack or <strong>GEO-Targeted Ads<\/strong> for appreciable traffic. If you rely more on local business as compared to online, your competitors have the lion\u2019s share of the market.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Things you can do:<\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li>Make sure to post your address on your\nwebsite and also copy the same across all social media accounts. <\/li><li>Update details about where your\nbusiness operates and services on your website.<\/li><li>When choosing keywords for SEO and PPC\ntarget your location. <\/li><li>Do not forget to focus on off-page\nSEO.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Off Page SEO<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.technogleam.com\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"786\" height=\"570\" src=\"https:\/\/technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/off-page-seo.jpg\" alt=\"off-page-seo\" class=\"wp-image-308\" srcset=\"https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/off-page-seo.jpg 786w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/off-page-seo-300x218.jpg 300w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/off-page-seo-768x557.jpg 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It is something you can do to boost your online rankings away from your site. You must be aware of the fact that one of the most effective drivers of business is <strong>Google Reviews<\/strong>. The quality and number of reviews acts as a conversion factor for those browsing the web. If you can encourage your customers to leave reviews it will be a positive feedback loop for your business. Another type of off page SEO is maintenance of social media accounts. Make sure that your account is active with frequent posts, correct business information and engagement. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Long Trail Keywords<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.technogleam.com\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/long-tail-keywords-1024x341.jpg\" alt=\"long-tail-keywords\" class=\"wp-image-309\" srcset=\"https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/long-tail-keywords-1024x341.jpg 1024w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/long-tail-keywords-300x100.jpg 300w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/long-tail-keywords-768x256.jpg 768w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/long-tail-keywords.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">An average business owner is totally unaware of the importance of keyword research and of how long trail keywords can make or break their strategy. Keywords do play a vital role in maintaining <strong><a href=\"https:\/\/www.technogleam.com\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"SEO (opens in a new tab)\">SEO<\/a><\/strong> and long trail keywords are your best friend in this aspect. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Mobile-First Indexing<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.technogleam.com\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/mobile-first-indexing-1024x341.jpg\" alt=\"mobile-first-indexing\" class=\"wp-image-310\" srcset=\"https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/mobile-first-indexing-1024x341.jpg 1024w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/mobile-first-indexing-300x100.jpg 300w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/mobile-first-indexing-768x256.jpg 768w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/mobile-first-indexing.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Almost half of the internet traffic is from\nmobile devices. And hence Google has decided to shift their algorithm towards\nmobile first indexing. Websites that cannot adjust their resolution as per device\nhave low readability, low navigability and slow page loading speeds. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Keyword Trees<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The trend of spamming keywords in articles is an old story now. With time Google\u2019s algorithm is getting smarter. You can now detect related keywords instead of crawling pages for a single keyword. <strong>Google<\/strong> is very much efficient at finding truly in depth, rich content. It means that your job is getting easier. Hence now you can concentrate on how to help the user rather than how to game the system. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Voice Search<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.technogleam.com\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/voice-search-optimization-1024x341.jpg\" alt=\"voice-search-optimization\" class=\"wp-image-311\" srcset=\"https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/voice-search-optimization-1024x341.jpg 1024w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/voice-search-optimization-300x100.jpg 300w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/voice-search-optimization-768x256.jpg 768w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/voice-search-optimization.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/technogleam.com\/blog\/significance-of-incorporating-visual-and-voice-search-in-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Voice Search (opens in a new tab)\">Voice Search<\/a><\/strong> has become very popular with so many people using their phones in the car or in the go. It is the indirect result of the mobile first landscape. Voice search simply represents a new way to interface data. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Algorithm<\/strong> prefers valuable web pages that line with user\u2019s needs. Here is a list of what Google favors:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Quality content<\/li><li>Fast load times<\/li><li>Natural and in depth content<\/li><li>Mobile friendly and responsive web design<\/li><li>They are working hard almost every day to deliver the best content to the user in the most intuitive way. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you are on top of <strong>SEO Trends<\/strong> and also aware of the landscape, you will get an edge in the market. This blog is a compilation of the list of trends that will be crucial in 2019. You have to read further if you want to know how SEO helps in business growth. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <strong><a href=\"https:\/\/www.technogleam.com\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Search Engine Optimization (opens in a new tab)\">Search Engine Optimization<\/a><\/strong>  is either going to break or make your business, and staying on the top of SEO trends is the first step towards improving your rankings. SEO is like pain point for businesses of all size and we know you\u2019re here for help. We would be very happy to discuss how your website can benefit from our SEO services. Contact us to reach that top position on Google Search.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO or rather Search Engine Optimization is the set of best practices that will get you website rank higher o<\/p>\n","protected":false},"author":1,"featured_media":312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Trends to Improve your Rankings in 2021 - Read Now<\/title>\n<meta name=\"description\" content=\"SEO trends to improve your website rankings in 2021 for better business growth and lead conversions. For SEO contact Technogleam or Call Us: +919593087777\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.technogleam.com\/blog\/seo-trends-to-improve-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Trends to Improve your Rankings in 2021 - Read Now\" \/>\n<meta property=\"og:description\" content=\"SEO trends to improve your website rankings in 2021 for better business growth and lead conversions. For SEO contact Technogleam or Call Us: +919593087777\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.technogleam.com\/blog\/seo-trends-to-improve-your-website\/\" \/>\n<meta property=\"og:site_name\" content=\"#1 Digital Marketing Agency In Siliguri, Kolkata - Technogleam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/technogleamdigitalsolutions\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/technogleamdigitalsolutions\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-28T12:45:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-08T05:42:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/05\/New-Project.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Technogleam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Technogleam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.technogleam.com\\\/blog\\\/seo-trends-to-improve-your-website\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.technogleam.com\\\/blog\\\/seo-trends-to-improve-your-website\\\/\"},\"author\":{\"name\":\"Technogleam\",\"@id\":\"https:\\\/\\\/www.technogleam.com\\\/blog\\\/#\\\/schema\\\/person\\\/81021974e8284b565fc00e7b16f1ef6d\"},\"headline\":\"SEO Trends to Improve your Rankings in 2021\",\"datePublished\":\"2019-05-28T12:45:16+00:00\",\"dateModified\":\"2020-12-08T05:42:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.technogleam.com\\\/blog\\\/seo-trends-to-improve-your-website\\\/\"},\"wordCount\":764,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/www.technogleam.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.technogleam.com\\\/blog\\\/seo-trends-to-improve-your-website\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.technogleam.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/New-Project.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.technogleam.com\\\/blog\\\/seo-trends-to-improve-your-website\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.technogleam.com\\\/blog\\\/seo-trends-to-improve-your-website\\\/\",\"url\":\"https:\\\/\\\/www.technogleam.com\\\/blog\\\/seo-trends-to-improve-your-website\\\/\",\"name\":\"SEO Trends to Improve your Rankings in 2021 - Read Now\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.technogleam.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.technogleam.com\\\/blog\\\/seo-trends-to-improve-your-website\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.technogleam.com\\\/blog\\\/seo-trends-to-improve-your-website\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.technogleam.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/New-Project.jpg\",\"datePublished\":\"2019-05-28T12:45:16+00:00\",\"dateModified\":\"2020-12-08T05:42:29+00:00\",\"description\":\"SEO trends to improve your website rankings in 2021 for better business growth and lead conversions. 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