{"id":359,"date":"2019-12-23T16:08:26","date_gmt":"2019-12-23T10:38:26","guid":{"rendered":"https:\/\/technogleam.com\/blog\/?p=359"},"modified":"2020-12-05T14:20:14","modified_gmt":"2020-12-05T08:50:14","slug":"8-digital-marketing-trends-in-2021","status":"publish","type":"post","link":"https:\/\/www.technogleam.com\/blog\/8-digital-marketing-trends-in-2021\/","title":{"rendered":"8 Digital Marketing Trends You Can\u2019t Ignore in 2021"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Don\u2019t we just love this time of the year, when we can take a moment and see what 2020 has given us and how 2021 is going to surprise us. Yes, we all know in this tech-driven era, our mornings are blessed with e-newsletters and we couldn\u2019t have a good night&#8217;s sleep without our social notifications and subscribed emails being shown to us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if you are a business person, you can\u2019t possibly ignore the power of <strong><a href=\"https:\/\/www.technogleam.com\/digital-marketing-siliguri\/\">Digital Marketing<\/a><\/strong> in 2020. It has always been an effectively executed marketing strategy and advertising campaign which increases the demand for the product or service that a brand can offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, if you want to develop your business to the next level, stay tuned with us; as we being a trusted <strong>\u00a0<a href=\"https:\/\/www.technogleam.com\/\">Digital Marketing Company in Siliguri<\/a><\/strong> are about to share the top 8 Digital Marketing <a href=\"https:\/\/www.entrepreneur.com\/topic\/digital-trends\" target=\"_blank\" rel=\"noreferrer noopener\">Trends<\/a> you should be aware of in 2020.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\">1. Artificial Intelligence<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/www.technogleam.com\/digital-marketing-siliguri\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"525\" src=\"https:\/\/technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/ai-min-1.jpg\" alt=\"digital marketing\" class=\"wp-image-368\" srcset=\"https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/ai-min-1.jpg 1000w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/ai-min-1-300x158.jpg 300w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/ai-min-1-768x403.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you haven\u2019t already comprehended it yet,\n2020 is going to be the year where a whole lot of people are about to wake up\nto the dominance of artificial intelligence (AI). Shortly, This Artificial will\nbe the heart of global business and industry and it\u2019s already has taken over\nmany simple jobs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This trend soon will be the map for many\nservices and, currently, we already see it applied in areas, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Basic communication<\/li><li>Product recommendations<\/li><li>Content creation<\/li><li>Email personalization<\/li><li>E-commerce transactions<\/li><\/ul>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\">2. Direct Messaging<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you are a brand owner, you need to\nknow your potential buyer and, in this bid, to get more personal with the\ncustomers, you should take the conversation to DMs. Direct messages have\nalready become an important mode of communication as it helps to streamline\ncustomer service and assisting in sales, and it is going to continue in 2020\ntoo.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\">3. Micro-Influencers<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.technogleam.com\/digital-marketing-siliguri\/\"><img decoding=\"async\" width=\"1000\" height=\"525\" src=\"https:\/\/technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/influencers-min.jpg\" alt=\"digital marketing\" class=\"wp-image-369\" srcset=\"https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/influencers-min.jpg 1000w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/influencers-min-300x158.jpg 300w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/influencers-min-768x403.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Influencer marketing is already a famous trend of <strong><a href=\"https:\/\/www.technogleam.com\/digital-marketing-siliguri\/\">Digital Marketing<\/a><\/strong> for a few years now and has become so successful that big-time influencers are now calling the shots. Micro-influencers are aren\u2019t just a person anymore it has become a commodity where everyone relies on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A study from Adweek showed that how\neffective micro-influencers are. As they have around 30,000 followers and had\n60% higher engagement than influencers with more followers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besides, artificial intelligence is transforming\ninfluencer marketing in the following ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Image recognition with\nArtificial Neural Networks<\/li><li>Determining influencer\nperformance with Natural Language Processing.<\/li><li>Predicting incentives with ANN\n(Artificial Neural Networks)<\/li><li>Determining an influencer&#8217;s\ninfluence<\/li><li>Flagging posts that don\u2019t\nfollow disclosure guidelines<\/li><li>Elimination of fake engagements\nand spambots<\/li><\/ul>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\">4. Chatbots<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.technogleam.com\/digital-marketing-siliguri\/\"><img decoding=\"async\" width=\"1000\" height=\"525\" src=\"https:\/\/technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/chatbots-min.jpg\" alt=\"digital marketing\" class=\"wp-image-370\" srcset=\"https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/chatbots-min.jpg 1000w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/chatbots-min-300x158.jpg 300w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/chatbots-min-768x403.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Also in 2020, Chatbots is going to be an important trend in <strong><a href=\"https:\/\/www.technogleam.com\/digital-marketing-siliguri\/\">Digital Marketing<\/a><\/strong>. With this AL-based feature, you can communicate with your audience in real-time, day or night.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Survey shows that:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>By 2020, Chatbots will increase\n85% of customer service.<\/li><li>The benefits of chatbots are\ninstant responses to inquiries (55%), 24-hour service (64%), and answers to\nsimple questions (55%)<\/li><li>To communicate with a business\nor brand, 63% of respondents prefer messaging an online chatbot instant\nresponse.<\/li><li>chatbots will help businesses\nsave over $8 billion P\/A By 2022<\/li><li>They are going to be on the\nhype as 80% of businesses want chatbots by 2020.<\/li><\/ul>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\">5.\nVideo Marketing<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.technogleam.com\/digital-marketing-siliguri\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"525\" src=\"https:\/\/technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/video-min.jpg\" alt=\"digital marketing\" class=\"wp-image-371\" srcset=\"https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/video-min.jpg 1000w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/video-min-300x158.jpg 300w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/video-min-768x403.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This year and for the next 5 to 10 years,\nVideo marketing will be the most important <strong>Digital Marketing strategy<\/strong>,\nso for a perfect business idea, you should incorporate video marketing if you\nhaven\u2019t done yet.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>70% of consumers have shared\ntheir brand\u2019s video.<\/li><li>72% of brands stated that video\nhas improved their conversion rate.<\/li><li>65% of executives visit the\nmarketer\u2019s website after watching a video and 39% call the vendor.<\/li><\/ul>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\">6. Content Marketing Dominates SEO<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.technogleam.com\/digital-marketing-siliguri\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"525\" src=\"https:\/\/technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/content-min.jpg\" alt=\"digital marketing\" class=\"wp-image-372\" srcset=\"https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/content-min.jpg 1000w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/content-min-300x158.jpg 300w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/content-min-768x403.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In November 2019, Google announced some\nvital updates to its search algorithm. These updates included the new BERT\nsystem, which is designed to help Google to understand the language which\npeople use for their queries. The advice from Google\u2019s John Mueller is that\n\u201crather than chase the latest SEO trends, it\u2019s more important to ensure a site\nhas fast speeds, useful links, and well-written content.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Needless to say, that, content marketing has become so important part of the<strong> Digital Marketing Trends <\/strong>that 88% of B2B content marketers agree that by creating content makes the organization as a credible and trusted resource.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\">7.&nbsp;SEO A\/B Split Testing<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.technogleam.com\/digital-marketing-siliguri\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"525\" src=\"https:\/\/technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/ab-min-3.jpg\" alt=\"\" class=\"wp-image-383\" srcset=\"https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/ab-min-3.jpg 1000w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/ab-min-3-300x158.jpg 300w, https:\/\/www.technogleam.com\/blog\/wp-content\/uploads\/2019\/12\/ab-min-3-768x403.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Digital marketing is all about analysing\nand testing and by using A\/B split-testing. You can easily identify which\nversions are important for the result you need and separate the variables in\nyour campaign. This form of testing allows marketers to make effective changes\nin the content.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\">8. Interactive Content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:0\">Instant access brings us one step closer to the fastest-growing Digital Marketing industry<strong> <\/strong>in recent times and interactive content is an essential part of it. In 2020, you as a brand and we as a <a href=\"https:\/\/www.technogleam.com\/\"><strong>Digital Marketing Company<\/strong> <strong>in Siliguri<\/strong><\/a><strong> <\/strong>are meant to see the shift from more traditional text-based content to dynamic and engaging content that offers users an extraordinary experience. For example, you think about:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Quizzes and polls<\/li><li>Embedded calculators<\/li><li>Augmented reality ads<\/li><li>360-degree videos<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The upcoming 2020 Digital Marketing Trends will be both more mechanical and more human. And as <strong>Digital Marketing experts<\/strong>, we assure you that your business will bloom and you are going to make a lot more profit in this coming year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are looking for <strong>Digital Marketing for travel business<\/strong> or any other business worry not, we are here to support you in every possible way.&nbsp; Because as a Digital Marketing company, we help people get what they want, when and where they want it. Year 2020 technology is opening its door for the ultimate experience, let us grab it by both hands and make businesses stand out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t we just love this time of the year, when we can take a moment and see what 2020 has<\/p>\n","protected":false},"author":1,"featured_media":374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93,41,47,63,14,11,12,13,15,62,37],"tags":[105,19,81,67,42,102,103,43,3,106,45,94,44],"class_list":["post-359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-digital-marketing-company-in-siliguri","category-digital-promotion","category-facebook-promotions","category-pay-per-click","category-ppc","category-ppc-advertising","category-ppc-marketing","category-seo","category-social-media-marketing","category-technogleam","tag-business-promotion-on-google","tag-digital-marketing","tag-digital-marketing-company-in-siliguri","tag-digital-marketing-for-travel-business","tag-digital-promotion","tag-digitally-business-promotion","tag-facebook-business-promotion","tag-facebook-promotion","tag-seo","tag-seo-ranking","tag-social-media-marketing","tag-social-media-optimization","tag-social-media-promotion"],"yoast_head":"<!-- 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