SEO can never let you down and hence you shouldn’t avoid it. If you have a website, SEO can turn out to be your biggest aspect. The main objective is to attract online visitors to visit your website by increasing your rank on search engines such as Google, Yahoo, or Bing. You should definitely choose SEO as a marketing channel because it can provide substantial traffic growth as well as brand visibility in a cost-effective way.
These are the top 12 Reasons to Invest in SEO for your business
SEO is something where you can invest without any fear of losing; where you get better ROI. Technogleam has been providing digital marketing services to its clients since the last 6+ years and is one of the most reliable SEO company in Siliguri. So, if you are looking for the best SEO expert for your online business, we are HERE.
1. SEO- Principal Source of Website Traffic
Organic search plays a vital role in a business’s website performance. Marketers are aware of the fact that Google owns a significantly larger portion of the search market as compared to competitors like Yahoo, Bing, Baidu, DuckDuckGo and much more. Google, as we all know, is one of the most visited websites in the world and is also the most popular email provider in the world. Being recognized as a trusted resource by Google and other search engines is always in the brands’ favor. Two essential steps take you there- quality SEO and high-quality website.
2. SEO Helps in Establishing Trust and Credibility
The main objective of an SEO is to create a strong foundation for a website that is easily navigable in search with thanks to the trust and credibility of the brand and its digital properties. If you want to establish your brand as an authority, it will take lots of patience, effort, and commitment along with a valuable, quality product or service that allows customers to trust a brand.
3. SEO is Cost-Effective
SEO is relatively cheap if we take into consideration a 6 months plan. You need to invest a lot more in the first phase as compared to other paid advertising methods. SEO is a true business investment as its good implementation will hold water for years to come.
4. It Has a Long Term Effect
SEO has a noteworthy impact within the first year which will last for several years. The more SEO time, effort and budget that is committed to it, the longer a website stands to be a worthy contender in its market.
5. SEO Affects The Buying Cycle
Customers always research, which is considered to be one of the biggest advantages of the internet from the perspective of a buyer. By making use of SEO tactics you can relay your messaging for good deals, groundbreaking products and services, and the importance of what you offer your customers will change the game. SEO will impact the buying cycle in a positive way.
6. SEO Brings About New Opportunities
High-quality SEO will always fetch a brand’s new opportunities so as to outshine. A better understanding of the brand will give rise to more opportunities which on the other hand will help the brand to rise and thrive. Same is the case with SEO.
7. Page 1 or Else You’re Not Winning The Click
If you cannot make it to the first page, you are probably out of the organic search game. According to a recent study the first three organic search ranking positions lead to nearly 40 percent of click through. Hence if you are not on page 1 this is the right time to be.
8. It Is Quantitative
With the help of SEO, you can measure almost anything with proper analytics and tracking. Brands want to know where their digital performance is going, especially in case of SEO when they are paying a company to execute things on their behalf. There’s no other way to show the success of SEO, as we all know that data is always right.
9. Local SEO Refers to Increased Engagement, Traffic, and Conversions
Local search has become a vital part of a small and medium-sized businesses success. The main objective SEO is to optimize your digital properties for specific vicinity, so that people can easily find you, thereby putting them one step closer to a transaction.
10. SEO Helps in Better Understanding of The Web Environment
The environment is changing and it is a challenge to stay on the top of the changes as they take place. Staying on the top of SEO involves being in the loop for the changes taking place.
11. SEO Educates Visitors about Your Business
Search engines such as Google are the principal source of traffic for most websites. For example, Google helps clients research anything they need. And the consumer should make a choice regarding the possible choices based on the analysis. And if the website is put on one of the highest Google Search rankings this implies a lot of educated prospective customers browsing your website.
12. Your Competitors are doing SEO
If you keep ignoring what your competitors are doing, you won’t have any competitors soon because they’re going to overtake you anytime. And if you don’t engage in search engine optimization by building better pages and ties for everyone in the business to perform more favorably on the results page, then you won’t have any chance and you’ll miss more potential customers. Only because you’re not taking advantage of all of the latest effective strategies, in no time you’ll be at the bottom of the competition.
SEO- The “NEW AGE” of Marketing Technique
Hence implementing quality and strong SEO on a brand’s website and digital properties is always beneficial to the brand. SEO is considered to be “new age” marketing technique and is something you must implement in your business. And hence the bottom line is your online business needs SEO to create, plan and dominate your market.