Advantages of e-commerce are many. E-commerce development is the ultimate way of the future. Recently it has gained added importance because the outer world has become a place of uncertainty, highlighting the many benefits of e-commerce for both business and customers. E-commerce web had been growing steadily until COVID-19 put it on a fast track, speeding up the industry’s growth by 4-6 years! The pandemic brought attention to the many advantages of e-commerce, notably in terms of convenience. During the Coronavirus lockdown in May, global e-commerce sales were $82.5 billion, up 77 percent from the previous year. According to Deloitte research, up until 2019, physical and mortar retailers accounted for 85 percent of retail sales. Then came COVID-19, which caused traditional merchants to scurry to get online, resulting in a surge in e-commerce sales. The grocery purchasing market in the United States has seen the most significant change. In March 2020, 42% of US consumers bought groceries online at least once a week, up from only 22% in 2018. (GeekWire, 2020).
Experts believe that COVID is expected to boost e-commerce development by over 20% in the coming year. Coronavirus acted as a catalyst, driving customers into the world of internet purchasing, a trend that is likely to continue long after the Corona dust has settled. More than half of online grocery shoppers said they will continue to purchase online even after the outbreak.
5 ADVANTAGES OF E-COMMERCE FOR YOUR BUSINESS
Consumers benefit from the cheaper operating costs of an e-commerce store compared to a physical store. This is one of the most significant e-commerce web development benefits. Prices on the internet are usually lower than in stores, and e-commerce websites might offer additional discounts and promotions that are easier to redeem. Going online eliminates the requirement for a physical storefront, lowering the company’s fixed costs. Furthermore, because much e-commerce web is automated, fewer employees are necessary. Using Google Adwords, e-commerce marketing, Facebook advertising, and social media marketing are far more cost-effective than traditional offline marketing. These cost reductions equate to lower customer costs and increased sales for the company. For businesses, this is one of the most important advantages of e-commerce development.
BETTER KNOWLEDGE OF CUSTOMERS
Selling online gives shops access to a goldmine of customer data that isn’t available in traditional brick-and-mortar stores. This is one of the biggest advantages of e-commerce development. When customers check out or register on a website, they not only provide their name, email address, and phone number, but they also provide a wealth of consumer behavior and demographic data, which can be accessed through Google Analytics and used to help online retailers optimize the customer journey and market more effectively and accurately. Information about customers can also nurture and retarget customers based on where they are in the buying process. An E-commerce web can utilize data insights to email potential customers who have abandoned their carts, urging and reminding them to complete their purchase, and can even employ retargeting advertising to nurture leads who have not yet made a purchase.
INCREASED CUSTOMER BASE
Geographic boundaries become irrelevant when shopping online through the e-commerce web. You may sell your wares to customers throughout the country, if not the world. You aren’t restricted to customers who visit your physical site. The internet also allows you to reach out to specialist demographics that you would otherwise be unable to reach. You may reach clients from all angles by leveraging different internet touchpoints, such as social media forums, and Google search.
When you sell online, your store is open 24 hours a day, seven days a week. Even if your customer service representatives are sleeping, automation ensures that the remainder of the sales process is always running and that customers can buy on any given day, at any given time. This ultimately leads to an increased sales and thus e-commerce development is necessary.
EASY TO SCALE UP
Scaling up or expanding a physical store necessitates additional floor space (and the associated costs! ), personnel, and shelf space. In contrast, one of the less obvious advantages of e-commerce for firms is how easy it is to expand an online store. You only need more products, a few digital modifications, and potentially more storage space, which is much less expensive than storefront space. Being online also negates the need to create a new store in a different area because you’re already connected to a worldwide market.
E-COMMERCE WEB DEVELOPMENT- THE RIGHT WAY TO SCALE YOUR BUSINESS TODAY
GET STARTED WITH SEO
E-commerce development can be achieved with the aid of SEO or search engine optimization that makes sure that when your target clients search for your product online, your company comes up first. The good news is that SEO is something you can accomplish on your own or you can also engage with an SEO firm to take care of it for you.
SOCIAL MEDIA STRATEGY
No matter who your customers are, there is a good chance they are on social media. As a result, your social media strategy will be critical in locating customers and maximize the advantages of e-commerce web development. You’ll need to develop and manage profiles for your company on social media sites like Facebook, Linked In, Twitter, and other similar sites. Make sure that each profile’s information is accurate and consistent. Customers will use social media channels to search for products, learn about businesses, and read reviews.
Businesses require excellent business planning, effective management, and a lot of hard work. By availing of the various advantages of e-commerce, you can provide significant benefits to your company. An e-commerce web is inexpensive, quick, and extremely adaptable. With minimum efforts to create a fantastic website and a strong online presence, you can put e-commerce development to its ultimate use. Technogleam creates the most innovative, useful, and informative e-commerce web by availing all the advantages of e-commerce. So if you are looking for easy e-commerce development, connect with us at Technogleam today.